Willing To Play The Dating Game With Your Food? Try A Grocery Auction : The Salt : NPR
“Rutgers University professor Dale Rogers studies supply chains. He says when manufacturers made that change, they seized the opportunity to shorten the shelf life of some shelf-stable foods for marketing reasons.
“Vinegar had seven years of shelf life because, what does vinegar turn into? It turns into vinegar,” Rogers says.
To make it appear fresher, he says they cut its shelf life down to a single year.
“They don’t believe that consumers really want to buy a product that is five or six years old,” he says. “Before the open-code dating, there’s a likelihood that consumers did buy vinegar that was more than a year old.”
Read the full article here: Willing To Play The Dating Game With Your Food? Try A Grocery Auction : The Salt : NPR.